Google review QR code

Most happy customers never leave a review simply because it takes effort: they would have to search for your business, find the reviews section and tap Write a review. A QR code takes them straight to the review form in one scan, while the experience is still fresh.

Good places for it:

• on the counter next to the register,
• on table cards and on the check folder in restaurants,
• on receipts, invoices and packaging,
• on a thank-you card in a delivery or hotel room,
• at the end of a service visit, on a leave-behind card.

1. Sign in with the Google account that manages your Google Business Profile, and search for your business name on Google or Google Maps.
2. In the Business Profile panel, choose Ask for reviews (or a similarly named option; Google renames these buttons from time to time).
3. Copy the short link that appears, usually starting with g.page/r/ and ending with /review, and paste it here.

You can also paste your Place ID, a code that starts with ChIJ. The tool turns it into the official review link https://search.google.com/local/writereview?placeid=…. You can look up your Place ID with the Place ID Finder in the Google Places API documentation.

The tool accepts only Google addresses (google.com, g.page and Google's short links), and shows you exactly which address the code will open.

Google's policies for reviews are strict, and breaking them can get reviews removed or your profile restricted:

• Do not offer incentives such as discounts, freebies or entries into a prize draw in exchange for reviews.
• Do not ask only happy customers (so-called review gating). Ask everyone the same way.
• Do not write reviews for your own business or ask employees to.
• Only ask for reviews of your own business.

A simple, honest request works best: "Enjoyed your visit? Leave us a Google review – it really helps." The default card text says exactly that, and you can change it.

• Print the code at least 1.5 in (4 cm) square on counter and table cards, and use a dark code on a white background.
• Keep the message short and personal. The card title and caption appear above and below the code.
• Download SVG if a print shop is producing the cards; the printable card PNG is ready for a home or office printer.
• Put the card where people wait anyway: at checkout, on tables after the meal, in the waiting room.
• Test it: scan the printed card with a phone that is not signed in to your business account, and check that the review form opens.

Getting reviews is only half the job. Reply to reviews, both positive and negative, from your Business Profile. A short thank-you for good reviews and a calm, helpful answer to complaints show future customers that you care, which often matters as much as the star rating.

For other customer-facing codes, see the QR code menu and the Wi-Fi QR code.