How to use it
- Drop your images here: JPG, PNG, WebP, HEIC and other formats work.
- Set the quality; 60–80% is a good starting point for the web.
- Click Convert and give the encoder a few seconds per image.
- Compare before and after, then download the AVIF or a ZIP.
What is AVIF, and why convert JPG to AVIF?
AVIF is an image format built on the AV1 video codec. In practice, a photo saved as AVIF is often around half the size of the same photo as JPG at similar visual quality; the real savings depend on the picture and the setting. AVIF also supports transparency, which JPG does not.
The main reason to convert images to AVIF is website speed: smaller images load faster, use less mobile data and take less space on your server. It can also help if you want to store a large photo library in less space and your apps can open AVIF.
This AVIF converter is not limited to JPG. It also handles PNG to AVIF, WebP, HEIC and any other format your browser can read.
How the converter works
Browsers cannot save AVIF on their own, so the tool runs the libavif encoder (AV1) as WebAssembly inside your browser. The encoder downloads on first use, about 1 MB. Your images are never uploaded; all the work happens on your device.
AVIF encoding is heavy, so it is slower than saving JPG or WebP. A 12-megapixel photo typically takes 5–20 seconds on a laptop, and longer on a phone. Batches are processed one image after another; several results download as one ZIP, and each file can also be saved separately.
Transparent PNGs stay transparent. The photo's orientation flag is applied to the pixels, so portrait shots stay upright.
Choosing the quality
The slider starts at 90%, which looks excellent but saves less. AVIF holds up well at lower settings, so it pays to experiment.
| Goal | Suggested quality | Notes |
|---|---|---|
| Archive, large prints | 85–90% | hard to tell from the original |
| Hero images, product photos | 65–80% | good balance of size and detail |
| Thumbnails, backgrounds, blog images | 50–65% | small files, slight softening possible |
A quick method: convert one typical image at 75%, open the before/after slider and zoom into fine detail such as hair, grass or text. If you see no distracting difference, try 65%. If edges smear or smooth areas get blotchy, go back up. Then convert the rest at the setting you picked.
Where AVIF works, and where it does not
Current versions of Chrome, Edge, Firefox and Safari 16 or later display AVIF, so it is safe for most website visitors.
Desktop software is more mixed. Some older image viewers, some Windows setups, email clients, older editing apps and many upload forms do not accept AVIF. So:
- For email, printing and forms, stick with JPG.
- For websites, AVIF is a good choice; add a JPG fallback with the HTML
pictureelement if you want to cover every browser. - Not sure? JPG to WebP is a safe middle ground: smaller than JPG and supported even more widely.
Need to go back? AVIF to JPG converts AVIF files to JPG.
Metadata and common mistakes
The AVIF output does not include EXIF data: date taken, camera model and GPS location are not written to the file. For web images that is usually a plus, since location data does not leak, but keep your originals if the dates matter.
- Deleting the original JPG. AVIF is lossy, and it cannot undo artifacts already in a JPG. Keep the source files.
- Oversized images. A 4000 px wide photo is too big for a web page even as AVIF. Use Resize image to bring it down to the display size, for example 1600–2000 px, then convert.
- Huge batches. Encoding 50 large photos can take minutes. Keep the tab open, or work in smaller groups.
Frequently asked questions
How much smaller is AVIF than JPG?
At similar visual quality it is often around half the size, but it varies from image to image. You will see the exact sizes after converting.
Why is AVIF conversion so slow?
AVIF encoding is computationally heavy and runs in your browser. A 12 MP photo usually takes 5–20 seconds, and more on a phone.
Can I convert PNG to AVIF?
Yes, as well as WebP, HEIC and other formats. Transparency in a PNG is preserved in the AVIF.
Is EXIF metadata kept?
No. AVIF output contains no EXIF, so the date, camera details and GPS location are dropped. The orientation is applied to the pixels, so the image still displays upright.
Can everyone open AVIF files?
Current Chrome, Edge, Firefox and Safari 16+ can. Some older apps and image viewers cannot, so use JPG for email and forms.
Are my images uploaded?
No. Only the encoder is downloaded once; your images are encoded in your browser and stay on your device.
Last updated: November 13, 2026