Instagram post maker

The portrait 4:5 size takes up the most room in the feed on a phone, which is why many creators use it for every post. Every slide of a carousel shares the same ratio, so decide on square or portrait before you start. Switch sizes at any time: the layout adapts automatically.

The editor opens with an Instagram post template, and the gallery has more to switch to: quote cards, product announcements, sale posts, event promos and photo-first designs. Every element is editable.

• Text: more than 40 free fonts, gradient fills, outline, shadow, highlight background and curved text.
• Photos: drop in JPG, PNG, WebP or iPhone HEIC files; crop and zoom inside frames such as circles, arches and blobs; apply filters like vivid, warm or noir.
• Graphics: shapes, arrows and recolorable stickers, plus pattern and gradient backgrounds.
• Layout help: smart alignment guides snap elements to the center and edges, and the layers panel lets you lock the background while you work on the text.

Not sure what to post? Formats that are easy to build from a template: a quote card with one strong line, a tips carousel with one tip per slide, a product launch with a clean photo and a short headline, a sale post with the discount in large type, an event promo with date, time and place, and a behind-the-scenes photo with a caption bar. Duplicate a finished post and change the text to build a whole week of content in one sitting.

A carousel that flows from one slide to the next, where a photo or a line crosses the edge, looks impressive, and it is easy to make here. Set a custom canvas that is several slides wide, for example 3240 × 1350 px for three portrait slides, and design it as one long panorama. Then export with split into tiles: the editor cuts it into equal slides and downloads them together as a ZIP, numbered in order.

Upload the slides to Instagram in that order. The same tile export can also cut an image into a 3-column grid for your profile; for a ready-made version of that, see the Instagram grid maker.

Consistent colors and fonts make your posts recognizable before anyone reads the caption. Save your brand colors, fonts and logo in the brand kit; they stay in your browser for next time. On any new template, apply brand colors swaps the template palette for yours in one click.

Your work also saves automatically in the browser. To continue on another computer or phone, save the project file and open it there. If you need a matching palette to begin with, the color palette generator can suggest one.

• One message per post. A carousel is the place for more.
• Big, short text. People scroll fast and see posts at phone size. Zoom out in the editor to check.
• Contrast first. White text on a busy photo needs a shadow, outline or highlight background.
• Keep key text away from the edges. The profile grid shows a cropped preview of each post, so center the important part.
• First slide sells the swipe. End it with a cue such as Swipe for the steps.
• Same look, every time: one or two fonts and your brand colors.
• Last slide asks for action: Save this for later, Follow for part 2 or Link in bio.
• Check spelling at full size before you export; text inside an image cannot be edited after posting.
• Alt text matters. Instagram lets you add alt text when you post; describe what the image says for people using screen readers.

Download a PNG for sharp text and graphics, or a JPG for photo-heavy posts and smaller files. Exports go up to 3× the canvas resolution if you want extra detail, and there is no watermark and no sign-up. Everything is created on your device; your photos and drafts are never uploaded. For stories, use the Instagram story maker.